Wether you’ve been blogging for a while, or just investigating getting started, you’ve probably come across advice to blog everyday or at least a couple of times a week. The idea behind this is simple – “The more you post, the greater your traffic” – Michael Hyatt. But, I must be honest – just the thought of posting everyday causes panic in me. I just can’t keep up. And I suspect my readers feel the same way too. So I’m calling it…
When it comes to blogging less is more, and quality trumps quantity.
Rather post something genuinely useful and worth reading once every two weeks, than a blog post everyday just for the sake of it. Of course, there is much debate about this: There is no doubt that a correlation exists between frequency and traffic, especially for new bloggers, but in an era of information overload, I think too much content can be more harmful than good. As Ali Luke writes,
Over the past couple of years, there’s been a shift in the blogging world. More and more prominent bloggers-on-blogging are moving away from daily posting—and reassuring their readers that you don’t have to post every day in order to be successful.
She then goes on to quote Darren Rowse of Problogger who says,
I once surveyed readers here on ProBlogger about the reasons they unsubscribed from RSS feeds, and the number one answer was ‘posting too much.’ Respondents expressed that they developed ‘burnout’ and would unsubscribe if a blog became too ‘noisy.’
Blogging shouldn’t be a chore. If you’re posting schedule isn’t working for you, then it probably isn’t working for your readers either. So figure out a routine that is sustainable for you and your audience, and then be disciplined about sticking to it.